Friction: Passion Brands in the Age of Disruption
Catégorie: Bandes dessinées, Beaux livres
Auteur: Steve Chandler, Irving Geis
Éditeur: Devin Grayson
Publié: 2016-08-16
Écrivain: Laird Hunt
Langue: Suédois, Espagnol, Arabe, Portugais, Français
Format: epub, pdf
Auteur: Steve Chandler, Irving Geis
Éditeur: Devin Grayson
Publié: 2016-08-16
Écrivain: Laird Hunt
Langue: Suédois, Espagnol, Arabe, Portugais, Français
Format: epub, pdf
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Friction: Passion Brands in the Age of Distruption - Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands.
Friction Passion Brands in the Age of Disruption | - Details about Friction: Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
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What led you to write Friction: Passion Brands in the Age - He is also the author of Friction: Passion Brands in the Age of Disruption. He discusses what brought him to the field of advertising and marketing and why he believes that a new approach is needed for branding.
Friction: Passion Brands in the Age of Distruption Kindle Edition - They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most This book gives the reader a global introduction to brands, observations on a current "movement", and a few examples of passion brands.
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Friction: Passion Brands in the Age of Distruption by Jeff Rosenblum - Friction book. Read 18 reviews from the world's largest community for readers. Every industry around the globe is being completely disrupted. Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our
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